Take to the Road This Summer

“Renting a car offers unmatched flexibility,”

says Jasmine Harman, TV presenter of A Place in the Sun and long-time advocate for immersive travel.

“You can head off the beaten path, explore places that public transport doesn’t reach, and enjoy spontaneous adventures – whether it’s stumbling across a secluded beach or stopping at a scenic village pub.”

The findings from Enterprise’s Summer Travel survey echo Jasmine’s sentiments. Among summer renters, 64% say having a car lets them explore the local area more freely, and over half use it to visit places off the tourist trail. And Jasmine speaks from experience: as a frequent traveller, she’s also a loyal Enterprise customer:

“I’ve used Enterprise Rent-A-Car for years. It’s my go-to for hassle-free travel. Whether I’m on holiday or just heading out for a quick getaway, it’s always easy to pick up a car wherever I am - and the service is consistently great. And let’s be honest, I’m a bit of a last-minute planner! Life gets busy, and sometimes you just have to grab the moment. I love throwing everything in the car, not worrying about baggage limits, piling in with the kids, playlist on, and off we go."

And while the UK – especially the South West, Scotland and Wales – remains a top choice for summer travel, many are of course venturing abroad. Spain and France continue to be favourites, and car rental plays a key role there too, offering the same sense of spontaneity and access to harder-to-reach locations.

Jasmine adds:

“My top tip for a last-minute summer trip? Take a road trip. Plan a loose itinerary...and leave room for serendipity. Some of the best memories come from unexpected detours. And don’t forget to create a great playlist – music and memories go hand in hand!”